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Crisis communication isn’t about control. It’s about connection. When things go wrong, people don’t just want facts — they want honesty, empathy and clarity. In an era where AI exposures can unfold in hours, the organisations that lead best are those that communicate openly across teams long before a crisis begins. Trust, not control, is what carries you through.

When we rely on AI to craft every sentence, we risk losing the raw edges that make stories human. This piece dives into the ethics of AI storytelling and why transparency and intent are the new superpowers.

Everyone’s chasing the next big thing in digital transformation with new platforms, smarter data, and generative AI. But here’s the reality: even the most advanced systems fail if people don’t trust them. Trust is what turns a project that looks good on paper into one that actually changes the business.

Internal communication has changed. Employees no longer just want updates—they want clarity, connection, and purpose. EX Super Teams—cross-functional groups of HR, IT, and communications—are helping organizations deliver coordinated, meaningful messages that cut through the noise. Whether initiatives are connected or separate, the goal is the same: employees feel informed, supported, and part of the story.

In a world drowning in information, clarity is the rarest currency. Strategic communication isn’t just about sending messages — it’s about shaping meaning, building trust, and turning internal belief into external credibility. Learn why getting it right is no longer optional, but a competitive advantage.

If you’re reading this as a business leader, here’s the reality: transformation isn’t a finish line. It’s not a project you tick off a...

This edition of Narrative Notes is all about the power of storytelling and why the best of strategies without a purposeful story that connects the dots won't stick.

Welcome to Narrative Notes blog I'm thrilled to launch the Narrative Notes, a space dedicated to exploring the power of communication in...