Crisis communication isn’t about control. It’s about connection. When things go wrong, people don’t just want facts — they want honesty, empathy and clarity. In an era where AI exposures can unfold in hours, the organisations that lead best are those that communicate openly across teams long before a crisis begins. Trust, not control, is what carries you through.

If you’re reading this as a business leader, here’s the reality: transformation isn’t a finish line. It’s not a project you tick off a...